Barbie is Running for President

April 4, 2012
By


Barbie has stepped onto the campaign trail and will officially announce her bid for President on Thursday.

The “I Can Be…President” Barbie doll by manufacturer Mattel and in partnership with The White House Project, a nonpartisan nonprofit that aims to involve more women in politics, will be in mass distribution. Presale begins tomorrow, but Mattel expects it to hit shelves everywhere in August in four different races: Caucasian, Hispanic, African-American and Asian.

As the only female candidate in the election, Presidential Barbie will literally stand on her own. The undisputed leader of the “B Party” wears pearls and a pink power suit with patriotic red, white and blue accents.

Barbie has had more than 130 careers over the past 54 years, including an astronaut in 1965 and going on to jobs like surgeon, business executive and computer engineer. This will be her fifth presidential bid, having previously run in 1992, 2000, 2004 and 2008.

According to Mattel, 90% of girls ages 3 to 10 own at least one Barbie, and the average girl owns 12 dolls, making her the top-selling doll in the U.S.

The U.S. ranks 90th in the world in terms of women’s representation in legislature, with just 16.8% in Congress, only 12% of governors and major city mayors, and no female head of state on record. Another major obstacle for women’s representation in politics is their lower candidacy rates. Women win races at comparable rates to men, but they don’t run as often. “

Girls will be invited to help shape Presidential Barbie’s platform and message via Tumblr and Instagram pages that launch on Thursday.

Read more: Forbes

Comments are closed.

Follow The Feminist Wire

Arts & Culture

  • Remembering and Honoring Toni Cade Bambara Sanchez

    Sonia Sanchez: What are we pretending not to know today? The premise as you said, my sister, being that colored people on planet earth really know everything there is to know. And if one is not coming to grips with the knowledge, it must mean that one is either scared or pretending to be stupid.

  • Hunger Kwame Laughing Foto

    They say you had the eye; they say you saw
    into people. They say you came before as shaman
    or bruja and returned as priestess; they say you were
    stonebreaker. But for me, you were a big sister
    feeling for a lonely brother with no language
    to lament, and you gave me more days, and
    more days. Yes, they could have called you
    Grace, Bambara; they could have called you that.

  • Stroller (A Screenplay) Black families and community

    Roxana Walker-Canton: Natalie sits in her own seat in front of her mother and looks out the window. Mostly WHITE PEOPLE get on and off the bus now. The bus rides through a neighborhood of single family homes. A BLACK WOMAN with TWO WHITE CHILDREN get on the bus. Natalie stares at the children.

Princeton University Post Doc: Apply Now!