Barbie is Running for President

April 4, 2012
By


Barbie has stepped onto the campaign trail and will officially announce her bid for President on Thursday.

The “I Can Be…President” Barbie doll by manufacturer Mattel and in partnership with The White House Project, a nonpartisan nonprofit that aims to involve more women in politics, will be in mass distribution. Presale begins tomorrow, but Mattel expects it to hit shelves everywhere in August in four different races: Caucasian, Hispanic, African-American and Asian.

As the only female candidate in the election, Presidential Barbie will literally stand on her own. The undisputed leader of the “B Party” wears pearls and a pink power suit with patriotic red, white and blue accents.

Barbie has had more than 130 careers over the past 54 years, including an astronaut in 1965 and going on to jobs like surgeon, business executive and computer engineer. This will be her fifth presidential bid, having previously run in 1992, 2000, 2004 and 2008.

According to Mattel, 90% of girls ages 3 to 10 own at least one Barbie, and the average girl owns 12 dolls, making her the top-selling doll in the U.S.

The U.S. ranks 90th in the world in terms of women’s representation in legislature, with just 16.8% in Congress, only 12% of governors and major city mayors, and no female head of state on record. Another major obstacle for women’s representation in politics is their lower candidacy rates. Women win races at comparable rates to men, but they don’t run as often. “

Girls will be invited to help shape Presidential Barbie’s platform and message via Tumblr and Instagram pages that launch on Thursday.

Read more: Forbes

Comments are closed.

Follow The Feminist Wire

Arts & Culture

  • 3 poems by Sarah Kortemeier SarahKortemeier-_Baby_Fever____Stone_with_Nineteen_Corners____The_-sarah_kortemeier_outdoor_color_by_jennifer_mcstotts

    The Mountain   The mountain is really a series of itself. Deeper pockets of sky color float in its canyons. In certain seasons, it’s difficult to tell rock face from snowfall. The ridge line looks much sharper than it must, in actuality, be. When you climb, the summit is sometimes [...]

  • 3 poems by Arielle Greenberg Wormwood portrait LA

    Who I’d Like to Meet   I am on tiptoe scanning our tallest bookshelves for something to pack to read on the plane.  I am scanful, tippy-toed: a girl without boots.  I am shorty.  I want to read something great, as in literary, and beautiful and daring, and something hobnailed [...]

  • From Corpses, Artworks and Dreams of by Raha Namy

    The novel Corpses, Arts and Dreams of is a triptych that hopes to tell the story/history of a people of a place and time, from three different angles, in three different styles. The first book deals with life in the city of Tehran. The second is on the people who [...]