Barbie is Running for President

April 4, 2012
By


Barbie has stepped onto the campaign trail and will officially announce her bid for President on Thursday.

The “I Can Be…President” Barbie doll by manufacturer Mattel and in partnership with The White House Project, a nonpartisan nonprofit that aims to involve more women in politics, will be in mass distribution. Presale begins tomorrow, but Mattel expects it to hit shelves everywhere in August in four different races: Caucasian, Hispanic, African-American and Asian.

As the only female candidate in the election, Presidential Barbie will literally stand on her own. The undisputed leader of the “B Party” wears pearls and a pink power suit with patriotic red, white and blue accents.

Barbie has had more than 130 careers over the past 54 years, including an astronaut in 1965 and going on to jobs like surgeon, business executive and computer engineer. This will be her fifth presidential bid, having previously run in 1992, 2000, 2004 and 2008.

According to Mattel, 90% of girls ages 3 to 10 own at least one Barbie, and the average girl owns 12 dolls, making her the top-selling doll in the U.S.

The U.S. ranks 90th in the world in terms of women’s representation in legislature, with just 16.8% in Congress, only 12% of governors and major city mayors, and no female head of state on record. Another major obstacle for women’s representation in politics is their lower candidacy rates. Women win races at comparable rates to men, but they don’t run as often. “

Girls will be invited to help shape Presidential Barbie’s platform and message via Tumblr and Instagram pages that launch on Thursday.

Read more: Forbes

Comments are closed.

Follow The Feminist Wire

Arts & Culture

  • Stroller (A Screenplay) Black families and community

    Roxana Walker-Canton: Natalie sits in her own seat in front of her mother and looks out the window. Mostly WHITE PEOPLE get on and off the bus now. The bus rides through a neighborhood of single family homes. A BLACK WOMAN with TWO WHITE CHILDREN get on the bus. Natalie stares at the children.

  • I’ve Got Something To Say About This: A Survival Incantation Kate Rushin
credit/copyright: Rachel Eliza Griffiths

    Kate Rushin: I see the whole thing played out. I’m bludgeoned, bloody, raped. My story is reduced to filler buried in the back of the paper, on page 49, and I say, “No. No way.”

  • what is left M. Nzadi Keita
photograph: ©Elizabeth Ho

    M. Nzadi Keita: what you remember/ starts with a smile/ a raw edge/ a single snip/ from the someone dead

Princeton University Post Doc: Apply Now!