Barbie is Running for President

April 4, 2012
By


Barbie has stepped onto the campaign trail and will officially announce her bid for President on Thursday.

The “I Can Be…President” Barbie doll by manufacturer Mattel and in partnership with The White House Project, a nonpartisan nonprofit that aims to involve more women in politics, will be in mass distribution. Presale begins tomorrow, but Mattel expects it to hit shelves everywhere in August in four different races: Caucasian, Hispanic, African-American and Asian.

As the only female candidate in the election, Presidential Barbie will literally stand on her own. The undisputed leader of the “B Party” wears pearls and a pink power suit with patriotic red, white and blue accents.

Barbie has had more than 130 careers over the past 54 years, including an astronaut in 1965 and going on to jobs like surgeon, business executive and computer engineer. This will be her fifth presidential bid, having previously run in 1992, 2000, 2004 and 2008.

According to Mattel, 90% of girls ages 3 to 10 own at least one Barbie, and the average girl owns 12 dolls, making her the top-selling doll in the U.S.

The U.S. ranks 90th in the world in terms of women’s representation in legislature, with just 16.8% in Congress, only 12% of governors and major city mayors, and no female head of state on record. Another major obstacle for women’s representation in politics is their lower candidacy rates. Women win races at comparable rates to men, but they don’t run as often. “

Girls will be invited to help shape Presidential Barbie’s platform and message via Tumblr and Instagram pages that launch on Thursday.

Read more: Forbes

Comments are closed.

Follow The Feminist Wire

Arts & Culture

  • Two Poems by Tsitsi Jaji tumblr_m0jjzqsYiq1qbh27fo1_500

    By Tsitsi Jaji   Pause. (For All the Madibas)*   There is a breath before the pendulum rends its center, A breath before what leapt comes back to its ground.     There, men and women in chains broke rock, forcing it to deliver         .   [...]

  • Fiction Feature: from “Kill Marguerite,” by Megan Milks Milks-avatar-magicked-out

    By Megan Milks   This excerpt from the short story “Kill Marguerite” takes place after the protagonist, Caty, has already beat Level One and killed Marguerite, her arch-enemy.   Level Two: The Trampoline     BEGIN>> The trampoline is this big old trampoline in Matt and Curtis Wheeler’s backyard, and [...]

  • Video Feature: List of Demands: Because Existing is a Privilege by Nicole Shantè White nicole white photo

    By Nicole Shantè  White   This creative visual addresses queer invisibility by encompassing the intricacies of the Gay Liberation manifesto and the Black Panther Party’s manifesto. Originally inspired by Sofia Snow’s “List of Demands: Because Existing is a Privilege, emerging author Nicole Shantè White uses the bed as a metaphor [...]